Some garments are for work. Others for play. And then there’s Woolpower—clothing you’ll never want to take off.
If you’ve tried it, you already know: Woolpower isn’t just another wool brand. It’s the kind of clothing that becomes part of your daily life, whether you’re out in the cold or relaxing indoors. Made in Sweden from high-quality merino wool, Woolpower’s base layers, mid layers, long johns, and socks are engineered for optimal warmth and comfort.
What sets Woolpower apart? According to our customers:
“I basically live in this stuff.”
And it’s easy to see why. Woolpower pieces maintain a perfect balance between insulation and breathability, keeping you warm without overheating. The result? A consistent, cozy feel you won’t want to take off.
From early morning shifts to weekend hikes—or even just lounging at home—Woolpower proves that high-performance clothing can also be your favorite everyday wear.
See our Woolpower collection here.